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Mar 20, 2023
Hellmann's Waste Less Added-Value
As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for...Read more about Hellmann's Waste Less Added-Value
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Mar 1, 2023
Beauty AI Innovation and Inclusivity #WhatBrandsDo
Beauty brands are harnessing the power of technology to offer innovative solutions, to be more inclusive and remove barriers for customers with additional requirements. Estée Lauder Voice-enabled...Read more about Beauty AI Innovation and Inclusivity #WhatBrandsDo
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Feb 19, 2023
Cadbury Creme Egg Choco-innovation #WhatBrandsDo
Mondelēz International is bringing back its successful ‘How Do You Not Eat Yours?’ advertising campaign for Cadbury Creme Eggs. These are now a brand icon in the lead up to the Easter season and...Read more about Cadbury Creme Egg Choco-innovation #WhatBrandsDo
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Feb 13, 2023
Beyond – First UK Mental Performance Drink #WhatBrandsDo
The UK’s first-ever drink focused on mental performance has been launched, just two years after its development. Beyond NRG contains nootropics, vitamins, minerals and clean green caffeine, with a...Read more about Beyond – First UK Mental Performance Drink #WhatBrandsDo
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Feb 3, 2023
Procter & Gamble household gondola ends #WhatBrandsDo
Proctor & Gamble have revealed the first fully branded Household Gondola Ends in Waitrose, with a compelling message to support people saving energy at home. Research released by Shopper...Read more about Procter & Gamble household gondola ends #WhatBrandsDo
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Jan 9, 2023
Haleon Packaging Accessibility #WhatBrandsDo
Haleon, the consumer healthcare company, is paving the way to improve accessibility for people who are blind or visually impaired by making their packaging information more accessible. Haleon has...Read more about Haleon Packaging Accessibility #WhatBrandsDo
