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Dec 12, 2022
Kellogg's Enters the Metaverse
Kellogg’s has made it’s metaverse debut creating its own Pop Tarts NFT characters for the game Blankos Block Party. These characters are called Hip Pop, Punk Pop and Glam Pop. Blankos Block Party...Read more about Kellogg's Enters the Metaverse
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Nov 21, 2022
Coca Cola new pack size #WhatBrandsDo
As inflation reduces the purchasing power of some consumers, Coca-Cola has sharpened its focus on pricing, tiering, and pack size to demonstrate options for value for consumers in more difficult...Read more about Coca Cola new pack size #WhatBrandsDo
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Nov 20, 2022
Kellogg's food innovation centre #WhatBrandsDo
Kellogg’s has launched a new food innovation centre at its Trafford Park factory. The Culinary and Sensory Centre, has taken over 18 months to develop and consists of a packaging design lab, a...Read more about Kellogg's food innovation centre #WhatBrandsDo
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Nov 14, 2022
Airbnb attributes success to brand marketing #WhatBrandsDo
Airbnb has attributed its increased profitability, in part to the decision to pivot away from search marketing and toward brand campaigns. In 2019, Airbnb decided to cut back its spending on search...Read more about Airbnb attributes success to brand marketing #WhatBrandsDo
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Nov 8, 2022
Johnson & Johnson Partner with Fast Commerce Zapp #WhatBrandsDo
Johnson & Johnson agreed a supply deal with rapid delivery company Zapp to offer people in central London a range of over-the-counter and baby essentials. The brands now on the app include...Read more about Johnson & Johnson Partner with Fast Commerce Zapp #WhatBrandsDo
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Oct 26, 2022
There's a glass & a half in everyone #WhatBrandsDo
Congratulations to Cadbury, one of the UK’s most iconic brands and winners of the 2022 IPA Effectiveness Award. Following a reorientated purpose, focusing on generosity, the resulting campaign –...Read more about There's a glass & a half in everyone #WhatBrandsDo
