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Aug 23, 2022
Heinz use of AI demonstrates brand recognition
Heinz latest advertising campaign has creatively taken AI text-to-image machine learning programs to illustrate the market leadership of its tomato sauce brand. This campaign succinctly...Read more about Heinz use of AI demonstrates brand recognition
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Jul 25, 2022
Bol Foods brave move to plant-based pays off #WhatBrandsDo
Launched in 2015, Bol has never been afraid of a challenge. Sales at the ready meal business slumped in 2018 after a conscious decision to focus on 100% plant-based, despite knowing BOL bestsellers...Read more about Bol Foods brave move to plant-based pays off #WhatBrandsDo
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Jul 25, 2022
Dash Water #WhatBrandsDo
Launched in 2017 by founders with larger drinks company experience, Dash Water has rapidly grown and proven global success exporting to over 20 countries. Like many great brands, Dash water was...Read more about Dash Water #WhatBrandsDo
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Jul 25, 2022
Zoflora leans on influencers #WhatBrandsDo
Created in the early 1920s, Zoflora is the UK’s number one disinfectant. Created after identifying a gap in the market to provide beautifully fragranced disinfectant, Zoflora successfully...Read more about Zoflora leans on influencers #WhatBrandsDo
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Jul 12, 2022
Homethings #WhatBrandsDo
It is more difficult than ever for brands to differentiate themselves from competitors and keep up with peoples’ ever-changing needs. Getting to the root of what shoppers want is key and...Read more about Homethings #WhatBrandsDo
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Jul 4, 2022
Graze #KnowAddedSugar
Snack brand graze has teamed up with the University of Glasgow to launch #KnowAddedSugar, an educational campaign which aims to grow awareness of the amount of sugar added to snacks and to help...Read more about Graze #KnowAddedSugar
