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Jan 2, 2023
Colgate-Palmolive's digital transformation #WhatBrandsDo
Technology is crucial to a brand’s ability to adapt to the unpredictable market and the everchanging needs and values of customers. Colgate-Palmolive has announced that 40,000 employees are working...Read more about Colgate-Palmolive's digital transformation #WhatBrandsDo
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Dec 19, 2022
The Sauce Shop #WhatBrandsDo
The condiment challenger and one of the UK’s fastest growing condiment manufacturers, the Sauce Shop, is striving to become a household name. From its beginnings selling at Nottinghamshire farmers’...Read more about The Sauce Shop #WhatBrandsDo
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Dec 12, 2022
Kellogg's Enters the Metaverse
Kellogg’s has made it’s metaverse debut creating its own Pop Tarts NFT characters for the game Blankos Block Party. These characters are called Hip Pop, Punk Pop and Glam Pop. Blankos Block Party...Read more about Kellogg's Enters the Metaverse
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Nov 21, 2022
Coca Cola new pack size #WhatBrandsDo
As inflation reduces the purchasing power of some consumers, Coca-Cola has sharpened its focus on pricing, tiering, and pack size to demonstrate options for value for consumers in more difficult...Read more about Coca Cola new pack size #WhatBrandsDo
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Nov 20, 2022
Kellogg's food innovation centre #WhatBrandsDo
Kellogg’s has launched a new food innovation centre at its Trafford Park factory. The Culinary and Sensory Centre, has taken over 18 months to develop and consists of a packaging design lab, a...Read more about Kellogg's food innovation centre #WhatBrandsDo
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Nov 14, 2022
Airbnb attributes success to brand marketing #WhatBrandsDo
Airbnb has attributed its increased profitability, in part to the decision to pivot away from search marketing and toward brand campaigns. In 2019, Airbnb decided to cut back its spending on search...Read more about Airbnb attributes success to brand marketing #WhatBrandsDo
