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Oct 26, 2022
There's a glass & a half in everyone #WhatBrandsDo
Congratulations to Cadbury, one of the UK’s most iconic brands and winners of the 2022 IPA Effectiveness Award. Following a reorientated purpose, focusing on generosity, the resulting campaign –...Read more about There's a glass & a half in everyone #WhatBrandsDo
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Oct 18, 2022
Homethings Launch Powder-To-Gel Eco-Friendly Washing Up Liquid #WhatBrandsDo
Homethings has launched Washupthings – the UK’s first powder-to-gel washing-up liquid developed in collaboration with Innovate UK. Washupthings features an active ingredient sachet that allows...Read more about Homethings Launch Powder-To-Gel Eco-Friendly Washing Up Liquid #WhatBrandsDo
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Oct 11, 2022
Purity Brewing Company launch Kombucha drinks #WhatBrandsDo
Purity Brewing Company has launched a range of authentically slow-brewed ‘pure’ kombucha drinks, called Pure Booch. This is a pivot for the company, launching a new product into a category outside...Read more about Purity Brewing Company launch Kombucha drinks #WhatBrandsDo
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Sep 29, 2022
Cushelle Tubeless Toilet Paper #WhatBrandsDo
Toilet paper brand Cushelle is the first to launch a tubeless toilet paper to provide people with a lower-waste product at even better value. The toilet paper is made with no paper tube in the...Read more about Cushelle Tubeless Toilet Paper #WhatBrandsDo
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Sep 6, 2022
Pantene's Power of Grey #WhatBrandsDo
P&G haircare brand Pantene’s #PowerofGrey campaign to support their innovation, the Grey and Glowing Collection, has provided a model example of launching products to meet a new haircare demand...Read more about Pantene's Power of Grey #WhatBrandsDo
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Aug 30, 2022
Vanish launches Multipower Tabs #WhatBrandsDo
Reckitt’s laundry brand Vanish has launched new ‘Multipower Tabs’, with the packaging and brand experience designed specifically for online shoppers. The tabs are a compressed powder of the brand’s...Read more about Vanish launches Multipower Tabs #WhatBrandsDo
