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Apr 3, 2026
When Creating a New Brand Means Preserving the Old: TG Jones
In June 2025 WH Smith departed the UK high street when its 480 stores were acquired by a private equity company Modella Capital. But rather than let the brand disappear, they created TG Jones, a...Read more about When Creating a New Brand Means Preserving the Old: TG Jones
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Apr 3, 2026
Yoplait's YOP new look
Yoplait has unveiled a new look for its YOP range for the first time in over 20 years, designed to gain on-shelf standout, drive appeal with its teenage and young adult core consumers, and...Read more about Yoplait's YOP new look
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Mar 26, 2026
Fox's Burton's Biscuits lean into indulgence and innovation
Fox’s Burton’s Companies saw strong sales and profits growth during its last financial year, boosted by product innovation. The manufacturer behind some of Britain’s most-loved biscuits – Maryland...Read more about Fox's Burton's Biscuits lean into indulgence and innovation
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Mar 19, 2026
Plenish new brand identity
Plenish, the UK’s number one brand for single shots, has unveiled a bold new visual identity for its bestselling shots range, designed to accelerate growth of the rapidly expanding category (over...Read more about Plenish new brand identity
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Mar 15, 2026
Batchelors rebrand
Batchelors has revealed its largest rebrand in its 130-year history, spanning all 200 products across its Super Noodles, Pasta ‘n’ Sauce and Cup a Soup ranges. The comprehensive refresh is designed...Read more about Batchelors rebrand
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Mar 15, 2026
Mackie's of Scotland growth and innovation
In 2025 Scottish ice cream and chocolate maker Mackie’s has achieved the fastest growth in its history. For a fourth-generation family farm business in Aberdeenshire, the record results were driven...Read more about Mackie's of Scotland growth and innovation
