Policy Blog
In our Policy Blog, the British Brands Group’s CEO, Tom Reynolds, shares his perspective on the relevance of the brand business model to policymakers and the role government can play in strengthening the environment for brands in the UK. Drawing on close engagement with decision-makers and industry, Tom explores the key policy issues shaping the landscape—and how smart, forward-looking policy can support brands, consumers and economic growth.
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Tom Reynolds Apr 13, 2026
Copycatting is proof of the value of brand
Copycat—or lookalike—packaging tells us something important about the brand economy: it works. I was reminded of this recently thinking back to shopping trips with my grandfather in the early 00s,...Read more about Copycatting is proof of the value of brand
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Tom Reynolds Apr 12, 2026
Brands and the Growth Mission
When Keir Starmer entered office, he set out an ambitious vision: a decade of national renewal, underpinned by stronger economic growth. That ambition is both necessary and urgent. Yet recent...Read more about Brands and the Growth Mission
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Tom Reynolds Apr 11, 2026
Debunking some myths around the lookalikes
Lookalike products are often defended as a normal—and even beneficial—part of competition. But much of that defence rests on myths that do not stand up to scrutiny. The first is that lookalikes are...Read more about Debunking some myths around the lookalikes