Policy Blog
In our Policy Blog, the British Brands Group’s CEO, Tom Reynolds, shares his perspective on the relevance of the brand business model to policymakers and the role government can play in strengthening the environment for brands in the UK. Drawing on close engagement with decision-makers and industry, Tom explores the key policy issues shaping the landscape—and how smart, forward-looking policy can support brands, consumers and economic growth.
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Tom Reynolds Jun 17, 2026
Fair competition in FMCG: reflections from the Oxford Symposium
The British Brands Group was pleased once again to help the Oxford Centre for Competition Law and Policy organise the Oxford Symposium, a forum that has become an important space for thoughtful...Read more about Fair competition in FMCG: reflections from the Oxford Symposium
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Tom Reynolds Jun 14, 2026
Along with children, need to protect all consumers in digital space
The Prime Minister’s proposed ban on social media for under 16s is bold, eye catching and politically revealing. To supporters, it is a long overdue intervention to protect children from platforms...Read more about Along with children, need to protect all consumers in digital space
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Tom Reynolds Apr 13, 2026
Copycatting is proof of the value of brand
Copycat—or lookalike—packaging tells us something important about the brand economy: it works. I was reminded of this recently thinking back to shopping trips with my grandfather in the early 00s,...Read more about Copycatting is proof of the value of brand
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Tom Reynolds Apr 12, 2026
Brands and the Growth Mission
When Keir Starmer entered office, he set out an ambitious vision: a decade of national renewal, underpinned by stronger economic growth. That ambition is both necessary and urgent. Yet recent...Read more about Brands and the Growth Mission
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Tom Reynolds Apr 11, 2026
Debunking some myths around the lookalikes
Lookalike products are often defended as a normal—and even beneficial—part of competition. But much of that defence rests on myths that do not stand up to scrutiny. The first is that lookalikes are...Read more about Debunking some myths around the lookalikes