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Aug 28, 2023
Kraft Heinz's Maxwell House launches its first innovation in nearly a decade
Kraft Heinz’s Maxwell House brand is introducing its first innovation in nearly a decade. Maxwell House Iced Latte with Foam claim to be the first-ever foaming agent brought to grocery shelves. The...Read more about Kraft Heinz's Maxwell House launches its first innovation in nearly a decade
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Aug 3, 2023
How are you measuring Brand Trust?
In the ever-evolving world of marketing, building brand trust has long been regarded as a key element of success. However, recent research challenges the conventional understanding of measuring...Read more about How are you measuring Brand Trust?
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Jul 15, 2023
Coca-Cola brings art to life in Masterpiece
In the world of advertising, where attention spans are short and competition is fierce, standing out from the crowd is a constant challenge. However, there are a few brands that have consistently...Read more about Coca-Cola brings art to life in Masterpiece
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Jul 6, 2023
Brands move to paper packing pilots
As brands move to paper packaging, Absolut Vodka is the first global spirits brand to introduce a single-mould paper-based bottles in the UK. This packaging innovation is part of a three-month test...Read more about Brands move to paper packing pilots
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Jun 30, 2023
The Vegetarian Butcher
The Vegetarian Butcher has been awarded by Kantar with an Outstanding Innovation Award. Acquired by Unilever in 2018, The Vegetarian Butcher sells a variety of plant-based products that deliver the...Read more about The Vegetarian Butcher
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Jun 19, 2023
Tyrrell's investment in brand building pays off
Speaking at Advertising Week Europe, Tyrrells global marketing controller Dan Winslet, shared how their investment in the brand as opposed to lowering prices to drive growth. In 2018, Tyrell’s was...Read more about Tyrrell's investment in brand building pays off
