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Jun 19, 2023
Tyrrell's investment in brand building pays off
Speaking at Advertising Week Europe, Tyrrells global marketing controller Dan Winslet, shared how their investment in the brand as opposed to lowering prices to drive growth. In 2018, Tyrell’s was...Read more about Tyrrell's investment in brand building pays off
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May 17, 2023
Danone's Actimel builds immunity on Fortnite
Actimel has launched on online game Fortnite, giving players who visit the brand’s Immunity Station an in-game advantage. The brand features within the Zombie Hunter map on the game, giving players...Read more about Danone's Actimel builds immunity on Fortnite
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May 9, 2023
Fanta revamps logo and launch of global identity
Fanta has unveiled a new global brand identity for the first time, with a new logo to roll out across all of its markets. Up until recently, Fanta has had an entirely different logo and packaging...Read more about Fanta revamps logo and launch of global identity
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Apr 25, 2023
Fairy #SwitchToShort Energy-Saving Campaign
Fairy has launched a new campaign, encouraging people to re-evaluate their dishwashing habits to save time, energy and money. The campaign claims that by choosing to #SwitchToShort with its Fairy...Read more about Fairy #SwitchToShort Energy-Saving Campaign
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Apr 25, 2023
Weetabix Study Suggests the Power of Trusted Brands Lives On
Weetabix Food Company has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted brand still resonates with consumers. The research for...Read more about Weetabix Study Suggests the Power of Trusted Brands Lives On
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Mar 20, 2023
Hellmann's Waste Less Added-Value
As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for...Read more about Hellmann's Waste Less Added-Value
