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Oct 2, 2023
Resurgence of Ribena nostalgic ad campaign
Ribena returned its iconic ‘Summertime’ ad to TV screens over the summer as part of its 85th anniversary celebrations. First launched in 2014, the playful creative of CGI blackcurrant berries...Read more about Resurgence of Ribena nostalgic ad campaign
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Sep 18, 2023
Cathedral City launch two new products Red Leicester and Smoked
Cathedral City has taken a step outside its long tradition of producing cheddar cheese to launch two new products: Red Leicester and smoked cheese. This is the latest brand development following...Read more about Cathedral City launch two new products Red Leicester and Smoked
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Aug 28, 2023
Kraft Heinz's Maxwell House launches its first innovation in nearly a decade
Kraft Heinz’s Maxwell House brand is introducing its first innovation in nearly a decade. Maxwell House Iced Latte with Foam claim to be the first-ever foaming agent brought to grocery shelves. The...Read more about Kraft Heinz's Maxwell House launches its first innovation in nearly a decade
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Aug 3, 2023
How are you measuring Brand Trust?
In the ever-evolving world of marketing, building brand trust has long been regarded as a key element of success. However, recent research challenges the conventional understanding of measuring...Read more about How are you measuring Brand Trust?
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Jul 15, 2023
Coca-Cola brings art to life in Masterpiece
In the world of advertising, where attention spans are short and competition is fierce, standing out from the crowd is a constant challenge. However, there are a few brands that have consistently...Read more about Coca-Cola brings art to life in Masterpiece
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Jul 6, 2023
Brands move to paper packing pilots
As brands move to paper packaging, Absolut Vodka is the first global spirits brand to introduce a single-mould paper-based bottles in the UK. This packaging innovation is part of a three-month test...Read more about Brands move to paper packing pilots
