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Tim Brooks Jun 4, 2026
Anchor’s new brand positioning
Anchor newest brand campaign 'Let's Get Absolutely Buttered' is its most significant evolution in eight years. The new positioning puts Anchor's double churning process at the centre of its...Read more about Anchor’s new brand positioning
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Jun 4, 2026
The Power of Music in Advertising
Music in advertising has become more than just an accompaniment, it's a brand decision that can have significant commercial impact. Magnum's 'Designed for Pleasure' campaign in 2026 has featured...Read more about The Power of Music in Advertising
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Tim Brooks May 14, 2026
A Right Royal Lather with Imperial Leather
Imperial Leather is a British brand with a heritage spanning nearly 100 years. Its latest campaign marks a confident return to relevant culture, and a reminder of what heritage brands can do when...Read more about A Right Royal Lather with Imperial Leather
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Tim Brooks May 14, 2026
Cadbury &More
As everyday chocolate consumption falls with consumers becoming more health conscious, it makes sense to launch products that make chocolate more of an event — with a growing focus on seasonal...Read more about Cadbury &More
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Tim Brooks May 6, 2026
Batiste - Dry Shampoo for Everyone
Batiste is a British brand with a global story. Made in Folkestone, the Church & Dwight-owned brand is the world's number one dry shampoo, with a market-leading share across its key markets...Read more about Batiste - Dry Shampoo for Everyone
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Tim Brooks May 4, 2026
Ginsters New Pastry Toasties
The result of almost three years' research and development, Ginsters Pastry Toasties are square pastries designed to be heated in a toaster — a range of Smoked Ham & Cheddar, Tomato Basil &...Read more about Ginsters New Pastry Toasties
