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Tim Brooks Jul 15, 2026
Fresh Produce Brands: Fyffes, Pink Lady, Florette and Zespri
Brands in the fresh produce aisle are less prominent matter with functional packaging and few branding signals, however the tide is changing as The Grocer reported branded fruit value sales grew...Read more about Fresh Produce Brands: Fyffes, Pink Lady, Florette and Zespri
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Tim Brooks Jul 1, 2026
Babybel and The Laughing Cow
For Bel Group's two best-known brands, portion control has been synonymous with the products since before "portion control" was considered important to display on packaging. The Laughing...Read more about Babybel and The Laughing Cow
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Tim Brooks Jun 24, 2026
125 years of Irn-Bru
Irn-Bru is celebrating it’s 125th anniversary, made in Scotland since 1901. For most of that time it has held a grip on the Scottish soft drinks market that few brands anywhere in the world can...Read more about 125 years of Irn-Bru
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Tim Brooks Jun 4, 2026
Anchor’s new brand positioning
Anchor newest brand campaign 'Let's Get Absolutely Buttered' is its most significant evolution in eight years. The new positioning puts Anchor's double churning process at the centre of its...Read more about Anchor’s new brand positioning
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Tim Brooks Jun 4, 2026
The Power of Music in Advertising
Music in advertising has become more than just an accompaniment, it's a brand decision that can have significant commercial impact. Magnum's 'Designed for Pleasure' campaign in 2026 has featured...Read more about The Power of Music in Advertising
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Tim Brooks May 14, 2026
A Right Royal Lather with Imperial Leather
Imperial Leather is a British brand with a heritage spanning nearly 100 years. Its latest campaign marks a confident return to relevant culture, and a reminder of what heritage brands can do when...Read more about A Right Royal Lather with Imperial Leather
