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Tim Brooks Oct 20, 2026
Birra Moretti: Show don’t tell (and make ‘em smile!)
Birra Moretti is now the bestselling draught lager in the UK – a growth built steadily by Heineken UK, with a consistent investment in brand identity and a clear, uncomplicated positioning:...
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Tim Brooks Oct 11, 2026
Harry's
The men's shaving category in 2013 was dominated by two brands, each spending heavily to tell men their razor needed more blades, more strips, more engineering. The price of a pack of...
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Tim Brooks Oct 7, 2026
Stay squdgy – a clear strategy for sustainable success
Soreen has been baked in Manchester since the late 1930s, when a Danish entrepreneur (John Rahbek Sorensen) started selling his sticky malt loaf from a bakery in Beswick. The recipe: dense,...
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Tim Brooks Sep 30, 2026
Build it and they will come... ...but not necessarily!
Sports nutrition was once a niche category, sold in specialist shops to athletes and bodybuilders. Protein powders came in large unfriendly tubs, and the mainstream supermarket shopper...
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Tim Brooks Sep 22, 2026
Lotus Biscoff
Biscoff started life as a small caramelised biscuit served as a side to coffee on aeroplanes or restaurants. Then it became one of the most replicated flavours in food and drink.
Lotus...
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Tim Brooks Sep 8, 2026
Deli Kitchen - Signature Flatbreads
Ten years ago, the flatbread category section of the bakery aisle barely existed in UK grocery stores. When Deli Kitchen launched in 2016, it was pitching a product that didn't yet have an...
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