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Tim Brooks Oct 7, 2026
Stay squdgy – a clear strategy for sustainable success
Soreen has been baked in Manchester since the late 1930s, when a Danish entrepreneur (John Rahbek Sorensen) started selling his sticky malt loaf from a bakery in Beswick. The recipe: dense,...
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Tim Brooks Sep 30, 2026
Build it and they will come... ...but not necessarily!
Sports nutrition was once a niche category, sold in specialist shops to athletes and bodybuilders. Protein powders came in large unfriendly tubs, and the mainstream supermarket shopper...
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Tim Brooks Sep 22, 2026
Lotus Biscoff
Biscoff started life as a small caramelised biscuit served as a side to coffee on aeroplanes or restaurants. Then it became one of the most replicated flavours in food and drink.
Lotus...
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Tim Brooks Sep 8, 2026
Deli Kitchen - Signature Flatbreads
Ten years ago, the flatbread category section of the bakery aisle barely existed in UK grocery stores. When Deli Kitchen launched in 2016, it was pitching a product that didn't yet have an...
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Tim Brooks Sep 6, 2026
Lucozade
Lucozade has been around since 1927, starting life as a hospital drink for the sick and convalescent before repositioning as an energy and sports drink in the 1980s. It's one of the great...
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Tim Brooks Sep 3, 2026
Albert Bartlett: From spuds to brands
Albert Bartlett supplies over 20% of fresh potatoes in the UK, processing more than 450,000 tonnes a year. As one of the most recognised fresh potato brands it has become a market leader in a...
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