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Tim Brooks May 14, 2026
A Right Royal Lather with Imperial Leather
Imperial Leather is a British brand with a heritage spanning nearly 100 years. Its latest campaign marks a confident return to relevant culture, and a reminder of what heritage brands can do when...Read more about A Right Royal Lather with Imperial Leather
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Tim Brooks May 14, 2026
Cadbury &More
As everyday chocolate consumption falls with consumers becoming more health conscious, it makes sense to launch products that make chocolate more of an event — with a growing focus on seasonal...Read more about Cadbury &More
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Tim Brooks May 6, 2026
Batiste - Dry Shampoo for Everyone
Batiste is a British brand with a global story. Made in Folkestone, the Church & Dwight-owned brand is the world's number one dry shampoo, with a market-leading share across its key markets...Read more about Batiste - Dry Shampoo for Everyone
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Tim Brooks May 4, 2026
Ginsters New Pastry Toasties
The result of almost three years' research and development, Ginsters Pastry Toasties are square pastries designed to be heated in a toaster — a range of Smoked Ham & Cheddar, Tomato Basil &...Read more about Ginsters New Pastry Toasties
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Apr 3, 2026
When Creating a New Brand Means Preserving the Old: TG Jones
In June 2025 WH Smith departed the UK high street when its 480 stores were acquired by a private equity company Modella Capital. But rather than let the brand disappear, they created TG Jones, a...Read more about When Creating a New Brand Means Preserving the Old: TG Jones
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Apr 3, 2026
Yoplait's YOP new look
Yoplait has unveiled a new look for its YOP range for the first time in over 20 years, designed to gain on-shelf standout, drive appeal with its teenage and young adult core consumers, and...Read more about Yoplait's YOP new look
