Capability Blog
In our Capability Blog, the British Brands Group’s lead trainer, Paul Whittaker, shares his expert perspective on the skills, challenges and opportunities shaping modern brand businesses. Drawing on extensive experience working with teams across the industry, Paul explores how organisations can build the capabilities they need to succeed—today and in the years ahead.
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Paul Whittaker Apr 13, 2026
Maintain and strengthen relationships
Uniquely in the UK there is regulation in place to ensure that trading remains fair and lawful. The CMA (Competitions and Market Authority) has provided both legislative and regulatory support. If...Read more about Maintain and strengthen relationships
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Paul Whittaker Apr 12, 2026
Q1 In-House Training Success
It has been a busy quarter for the British Brands Group Training Team. In the first 10 weeks of 2026 they have completed 5 training workshops. The 83 delegates have provided amazing feedback with...Read more about Q1 In-House Training Success
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Paul Whittaker Apr 11, 2026
How can you attract and retain the best sales professionals?
Attracting the best salespeople involves a strategic approach to recruitment, ensuring that you have a range of ways to recruit and retain. Here are 3 key things to think about: Empowerment and...Read more about How can you attract and retain the best sales professionals?