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Sep 18, 2023
Cathedral City launch two new products Red Leicester and Smoked
Cathedral City has taken a step outside its long tradition of producing cheddar cheese to launch two new products: Red Leicester and smoked cheese. This is the latest brand development following...Read more about Cathedral City launch two new products Red Leicester and Smoked
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Aug 28, 2023
Kraft Heinz's Maxwell House launches its first innovation in nearly a decade
Kraft Heinz’s Maxwell House brand is introducing its first innovation in nearly a decade. Maxwell House Iced Latte with Foam claim to be the first-ever foaming agent brought to grocery shelves. The...Read more about Kraft Heinz's Maxwell House launches its first innovation in nearly a decade
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Aug 3, 2023
How are you measuring Brand Trust?
In the ever-evolving world of marketing, building brand trust has long been regarded as a key element of success. However, recent research challenges the conventional understanding of measuring...Read more about How are you measuring Brand Trust?
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Jul 15, 2023
Coca-Cola brings art to life in Masterpiece
In the world of advertising, where attention spans are short and competition is fierce, standing out from the crowd is a constant challenge. However, there are a few brands that have consistently...Read more about Coca-Cola brings art to life in Masterpiece
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Jul 6, 2023
Brands move to paper packing pilots
As brands move to paper packaging, Absolut Vodka is the first global spirits brand to introduce a single-mould paper-based bottles in the UK. This packaging innovation is part of a three-month test...Read more about Brands move to paper packing pilots
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Jun 30, 2023
The Vegetarian Butcher
The Vegetarian Butcher has been awarded by Kantar with an Outstanding Innovation Award. Acquired by Unilever in 2018, The Vegetarian Butcher sells a variety of plant-based products that deliver the...Read more about The Vegetarian Butcher
