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Aug 5, 2024
Wicked Kitchen Pesto Sauce food innovation
Among the many distinctive innovations coming from Wicked Kitchen is this trio of unusual pesto sauces. Living up to Wicked Kitchen’s mission for chefs to create plant-based foods with bold...Read more about Wicked Kitchen Pesto Sauce food innovation
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Jul 31, 2024
Pedigree Adoptable Award-Winning AI Campaign
A campaign that used AI to house dogs won a Cannes Grand Prix 2024 award. Pedigree’s ‘Adoptable’ innovative AI-driven campaign used machine learning models to bring real dogs from local shelters...Read more about Pedigree Adoptable Award-Winning AI Campaign
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Jun 28, 2024
Pladis McVitie's Jaffa Cake flavour variations
Pladis is aiming to expand appeal for McVitie’s Jaffa Cakes by launching a new flavour and venturing beyond fruit for the first time in its history. A marriage between one of Britain’s favourite...Read more about Pladis McVitie's Jaffa Cake flavour variations
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Jun 17, 2024
Baileys trial glass-alternative bottles in sustainability drive
Diageo has announced plans to trial paper-based packaging for its Baileys Irish Cream Liqueur brand. This is Diageo’s first consumer-facing trial with paper-based bottles and will test how the...Read more about Baileys trial glass-alternative bottles in sustainability drive
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Jun 3, 2024
Anchor launches squeezy butter
Arla has launched a new innovation in butter, Anchor Squeezy. Anchor Squeezy blends Anchor butter with 67% rapeseed oil and is dispensed by squeezing the bottle. Holly Murray, Director of BSM at...Read more about Anchor launches squeezy butter
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May 28, 2024
Heineken launches Birra Moretti with a hint of salt
Heineken UK has expanded its Birra Moretti range with the introduction of sea salt-infused lager Birra Moretti Sale di Mare. Birra Moretti Sale di Mare has been positioned to take advantage of the...Read more about Heineken launches Birra Moretti with a hint of salt
