-
Jul 31, 2024
Pedigree Adoptable Award-Winning AI Campaign
A campaign that used AI to house dogs won a Cannes Grand Prix 2024 award. Pedigree’s ‘Adoptable’ innovative AI-driven campaign used machine learning models to bring real dogs from local shelters...Read more about Pedigree Adoptable Award-Winning AI Campaign
-
Jun 28, 2024
Pladis McVitie's Jaffa Cake flavour variations
Pladis is aiming to expand appeal for McVitie’s Jaffa Cakes by launching a new flavour and venturing beyond fruit for the first time in its history. A marriage between one of Britain’s favourite...Read more about Pladis McVitie's Jaffa Cake flavour variations
-
Jun 17, 2024
Baileys trial glass-alternative bottles in sustainability drive
Diageo has announced plans to trial paper-based packaging for its Baileys Irish Cream Liqueur brand. This is Diageo’s first consumer-facing trial with paper-based bottles and will test how the...Read more about Baileys trial glass-alternative bottles in sustainability drive
-
Jun 3, 2024
Anchor launches squeezy butter
Arla has launched a new innovation in butter, Anchor Squeezy. Anchor Squeezy blends Anchor butter with 67% rapeseed oil and is dispensed by squeezing the bottle. Holly Murray, Director of BSM at...Read more about Anchor launches squeezy butter
-
May 28, 2024
Heineken launches Birra Moretti with a hint of salt
Heineken UK has expanded its Birra Moretti range with the introduction of sea salt-infused lager Birra Moretti Sale di Mare. Birra Moretti Sale di Mare has been positioned to take advantage of the...Read more about Heineken launches Birra Moretti with a hint of salt
-
May 2, 2024
Lucky Saint brings non-alcoholic beer mainstream
Founded in 2018, Lucky Saint has ridden the rise of non-alcoholic beer from niche into mainstream. The company has recorded sales revenue growth of 180% year on year since launching. Lucky Saint’s...Read more about Lucky Saint brings non-alcoholic beer mainstream
