Sep 30, 2024
Will government warnings impact shopper confidence and sales?
The reality is that the gloomy talk of the state of the UK economy is likely to undermine shopper confidence at a time when retailers and manufacturers need shopper confidence to drive sales during the Christmas season. NAMNEWS observed: “In the short term, there’s concern among households about potential tax hikes, and interest rates were held at elevated levels this week, quashing hopes for big-ticket spending. Consumers are turning to smaller indulgences, and retailers that strike the right balance between premium and mass-market offerings are capitalising on this shift towards affordable luxuries.” NAMNEWS 20th September 2024
Retailers are under pressure to deliver good value to their shoppers and competition is fierce being led by Loyalty Card activity. This situation is unlikely to change, so what can you do to prepare your customer teams for the tough conversation they will face as we enter the 2025 planning season? Their capability to manage these discussions will have a big impact on their resilience. As a company do you have a ‘skills building culture’? If yes, are you aware that to support your customer and legal teams the British Brands Group provides a range of functional training, that they can benefit from.
Courses cover GSCOP, Competition Law and trading effectively with Amazon, whether as a vendor or a seller.
