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Sep 13, 2024
Autumn – a time of opportunity for brands
September heralds the end of Summer and the start of Autumn. In the business world it is also a time of significant change – it links together retailers, creating their strategies (if their...Read more about Autumn – a time of opportunity for brands
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Sep 13, 2024
Degree apprenticeships at top brands unlock career success
Traditional university degrees are no longer the only route to a successful career in the current competitive job market. Level 6 degree apprenticeships have emerged as a powerful alternative since...Read more about Degree apprenticeships at top brands unlock career success
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Sep 9, 2024
The Melody of Memory: Jingles as Brand DNA
New research from Distinctive BAT proposes five common factors that define high-performing distinctive brand assets to aid mental and physical availability – with jingles the clear leader. Jingles,...Read more about The Melody of Memory: Jingles as Brand DNA
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Sep 9, 2024
Upskilling Gen Z Employees to Succeed in Evolving Retail
How well do you understand the needs of the New Generation hitting the workplace? A recent Network of Women and Deloitte Report informed us that : Gen Z will soon surpass Millennials as the most...Read more about Upskilling Gen Z Employees to Succeed in Evolving Retail
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Aug 5, 2024
PepsiCo raises the heat with Flamin' Hot range
PepsiCo has added an Extra Flamin’ Hot variant to each of its Doritos, Walkers Max and Wotsits Crunchy ranges, in response to demand for more varied spicy snacks. Introduced earlier this year, the...Read more about PepsiCo raises the heat with Flamin' Hot range
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Aug 5, 2024
Wicked Kitchen Pesto Sauce food innovation
Among the many distinctive innovations coming from Wicked Kitchen is this trio of unusual pesto sauces. Living up to Wicked Kitchen’s mission for chefs to create plant-based foods with bold...Read more about Wicked Kitchen Pesto Sauce food innovation
