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Feb 27, 2026
HUEL
Complete nutrition company Huel has expanded beyond its core meal replacement offering with the September 2025 launch of Daily Greens Ready-to-Drink, a lightly sparkling supergreens beverage...Read more about HUEL
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Feb 18, 2026
Absolut partners with Tabasco
Absolut Vodka and Tabasco have partnered to launch a new chili pepper-flavoured vodka. With the bottle resembling a Tabasco hot sauce bottle, the alcohol has been crafted by fusing Absolut Vodka...Read more about Absolut partners with Tabasco
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Feb 9, 2026
Jason's Sourdough: from Regional Bakery to a Biggest Bread Brand
In just five years, Jason’s Sourdough has become the UK’s fourth biggest bread brand, proving that even in mature categories, disruptors can still achieve growth. Fourth-generation master baker...Read more about Jason's Sourdough: from Regional Bakery to a Biggest Bread Brand
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Feb 5, 2026
Walkers brand logo re-fresh
Last month, Walkers unveiled a brand refresh (the self-claimed biggest change in its nearly 80-year history), with a new visual identity across its core range. Inspired by Walkers’ farm-to-crisp...Read more about Walkers brand logo re-fresh
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Jan 26, 2026
Baylis & Harding: expanding beyond gifting
Founded in 1970, Baylis & Harding has been synonymous with beautifully packaged gift sets but now is making a strategic move into everyday bathroom routines. Baylis & Harding’s ‘Christmas...Read more about Baylis & Harding: expanding beyond gifting
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Jan 20, 2026
Pukka tea wellness alignment
Launching in January 2026 to coincide with the January wellness trends, Pukka’s latest marketing campaign taps into the thought that wellness has become overly complicated and overwhelming. Rather...Read more about Pukka tea wellness alignment
