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Jan 20, 2026
Pukka tea wellness alignment
Launching in January 2026 to coincide with the January wellness trends, Pukka’s latest marketing campaign taps into the thought that wellness has become overly complicated and overwhelming. Rather...Read more about Pukka tea wellness alignment
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Jan 12, 2026
BuzzBallz ready-to-drink innovation boom
While nine of the top 10 mainstream spirits brands saw volume declines in 2025 (The Grocer), BuzzBallz recorded UK off-trade sales of £24.6 million with volumes climbing nearly 800%. Is the...Read more about BuzzBallz ready-to-drink innovation boom
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Dec 16, 2025
Affordable Luxury: What It Means for Brands
As UK shoppers reassess what “value” truly means, more are seeking out small moments of luxury – everyday products that deliver a sense indulgence without the premium price tag. Consumers want...Read more about Affordable Luxury: What It Means for Brands
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Dec 4, 2025
The Star Power Strategy: Celebrity Marketing
Celebrity endorsements of consumer products have evolved far beyond traditional advertising. Brands are now forging more authentic, multi-year partnerships with cultural icons to create genuine...Read more about The Star Power Strategy: Celebrity Marketing
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Nov 24, 2025
Guinness 0.0
Guinness 0.0 was launched in 2020 to much excitement from fans of the beer, who had been eagerly awaiting a non-alcoholic version of the distinctive stout, as other big brands launched no and low...Read more about Guinness 0.0
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Nov 14, 2025
Mutti redefines the ambient tomato category
Mutti has become the second-biggest ambient tomato brand in the UK since launching five years ago. Mutti Polpa is crafted from 100% Italian sun-ripened tomatoes, harvested at peak ripeness and...Read more about Mutti redefines the ambient tomato category
