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Jan 12, 2026
BuzzBallz ready-to-drink innovation boom
While nine of the top 10 mainstream spirits brands saw volume declines in 2025 (The Grocer), BuzzBallz recorded UK off-trade sales of £24.6 million with volumes climbing nearly 800%. Is the...Read more about BuzzBallz ready-to-drink innovation boom
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Dec 16, 2025
Affordable Luxury: What It Means for Brands
As UK shoppers reassess what “value” truly means, more are seeking out small moments of luxury – everyday products that deliver a sense indulgence without the premium price tag. Consumers want...Read more about Affordable Luxury: What It Means for Brands
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Dec 4, 2025
The Star Power Strategy: Celebrity Marketing
Celebrity endorsements of consumer products have evolved far beyond traditional advertising. Brands are now forging more authentic, multi-year partnerships with cultural icons to create genuine...Read more about The Star Power Strategy: Celebrity Marketing
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Nov 24, 2025
Guinness 0.0
Guinness 0.0 was launched in 2020 to much excitement from fans of the beer, who had been eagerly awaiting a non-alcoholic version of the distinctive stout, as other big brands launched no and low...Read more about Guinness 0.0
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Nov 14, 2025
Mutti redefines the ambient tomato category
Mutti has become the second-biggest ambient tomato brand in the UK since launching five years ago. Mutti Polpa is crafted from 100% Italian sun-ripened tomatoes, harvested at peak ripeness and...Read more about Mutti redefines the ambient tomato category
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Nov 10, 2025
Tilda's new kids' meal range
Tilda, the UK’s number one rice brand, is unlocking new opportunities in kids’ food with the launch of Tilda Taste Travellers – a new range of veg-packed, nutritionally balanced, rice-based...Read more about Tilda's new kids' meal range
