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Feb 9, 2026
Jason's Sourdough: from Regional Bakery to a Biggest Bread Brand
In just five years, Jason’s Sourdough has become the UK’s fourth biggest bread brand, proving that even in mature categories, disruptors can still achieve growth. Fourth-generation master baker...
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Feb 5, 2026
Walkers brand logo re-fresh
Last month, Walkers unveiled a brand refresh (the self-claimed biggest change in its nearly 80-year history), with a new visual identity across its core range. Inspired by Walkers’ farm-to-crisp...
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Jan 26, 2026
Baylis & Harding: expanding beyond gifting
Founded in 1970, Baylis & Harding has been synonymous with beautifully packaged gift sets but now is making a strategic move into everyday bathroom routines.
Baylis & Harding’s...
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Jan 20, 2026
Pukka tea wellness alignment
Launching in January 2026 to coincide with the January wellness trends, Pukka’s latest marketing campaign taps into the thought that wellness has become overly complicated and overwhelming....
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Jan 12, 2026
BuzzBallz ready-to-drink innovation boom
While nine of the top 10 mainstream spirits brands saw volume declines in 2025 (
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Dec 16, 2025
Affordable Luxury: What It Means for Brands
As UK shoppers reassess what “value” truly means, more are seeking out small moments of luxury – everyday products that deliver a sense indulgence without the premium price tag. Consumers want...
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