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May 9, 2022
Nairn's awarded Queen's Award for Enterprise #WhatBrandsDo
Congratulations to Nairn’s, announced recently as a recipient of the Queen’s Award for Enterprise in International Trade in 2022. Renowned for being one of the highest official UK awards for...Read more about Nairn's awarded Queen's Award for Enterprise #WhatBrandsDo
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Apr 23, 2022
Refillable Cleaning Brand Neat #WhatBrandsDo
Launched at the end of 2020, eco cleaning product start-up Neat has grown rapidly in 18 months following a DTC launch and more recent expansion into retailers. Founded by ex-Method & Ecover’s...Read more about Refillable Cleaning Brand Neat #WhatBrandsDo
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Apr 16, 2022
Suntory Plant-Based PET Bottle #WhatBrandsDo
Suntory Group has successfully created a prototype PET bottle made from 100% plant-based materials. The prototype has been produced for the company’s iconic Orangina brand in Europe. This...Read more about Suntory Plant-Based PET Bottle #WhatBrandsDo
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Apr 9, 2022
Kellogg's Paper Liner Trial #WhatBrandsDo
Kellogg’s Corn Flakes cereal packaging is going fully paper-based with the trial of a paper liner that can be widely recycled. The paper lining will be introduced as a replacement for the...Read more about Kellogg's Paper Liner Trial #WhatBrandsDo
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Apr 4, 2022
Challenger Brand Ordo expands from DTC to supermarket shelves #WhatBrandsDo
Oral care brand Ordo has recently transitioned from being focused on a direct-to-consumer (DTC) subscription model to securing retail supermarket listings, sitting shoulder-to-shoulder with oral...Read more about Challenger Brand Ordo expands from DTC to supermarket shelves #WhatBrandsDo
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Mar 21, 2022
Little Moons growth boosted by viral marketing #WhatBrandsDo
Ice cream sensation Little Moons has exponentially grown in the past year thanks to a viral TikTok video. The video in early 2021 of a Tesco customer buying Little Moons has generated more than 300...Read more about Little Moons growth boosted by viral marketing #WhatBrandsDo