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Nov 22, 2021
Bounce Back: post-social replenishment drink #WhatBrandsDo
A new drink brand called Bounce Back has launched two “first ever post-social replenishment” drinks in the UK, designed to be taken after socialising. Created by two biochemists, the drinks contain...Read more about Bounce Back: post-social replenishment drink #WhatBrandsDo
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Nov 5, 2021
John West launches nutrient-rich tuna range #WhatBrandsDo
John West has launched a new nutrient-rich canned tuna range that offers additional functional health benefits. With increasing interest and demand from consumers for healthy products and...Read more about John West launches nutrient-rich tuna range #WhatBrandsDo
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Oct 29, 2021
Children's ready meal brand Little Dish openly share recipes
Chilled prepared children’s meal brand Little Dish is offering total transparency of all its recipes by enabling customers to cook them at home. Little Dish has made this move to assure parents...Read more about Children's ready meal brand Little Dish openly share recipes
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Oct 27, 2021
Camden Town Brewery reignites Marmite Love it or hate it campaign #WhatBrandsDo
Marmite is an iconic British brand with a distinctive tone of voice and divisive nature. The classic Marmite ‘kiss’ advert from 2001 visually introduced the brand’s famous ‘love it or hate it’...Read more about Camden Town Brewery reignites Marmite Love it or hate it campaign #WhatBrandsDo
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Oct 19, 2021
Merchant Gourmet Expands Range with New Plant Jars #WhatBrandsDo
UK pulses and grains brand Merchant Gourmet have announced the launch of a new range of easy vegan meal jars, tapping into the growing number of consumers choosing to eat less meat but still want a...Read more about Merchant Gourmet Expands Range with New Plant Jars #WhatBrandsDo
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Oct 11, 2021
New routes to accelerating leading edge brand innovation
Bigger brands have always bought smaller brands that succeed or invested new technologies that have potential. It is part of the model that enables brands to add economic value through scaling...Read more about New routes to accelerating leading edge brand innovation
