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Oct 11, 2021
New routes to accelerating leading edge brand innovation
Bigger brands have always bought smaller brands that succeed or invested new technologies that have potential. It is part of the model that enables brands to add economic value through scaling...Read more about New routes to accelerating leading edge brand innovation
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Sep 14, 2021
Nestle Beneath the Surface #WhatbrandsDo
Nestlé has launched an interactive video platform called ‘Beneath the Surface’ to raise awareness among consumers about the complex sustainability issues within the palm oil supply chain. Rather...Read more about Nestle Beneath the Surface #WhatbrandsDo
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Sep 14, 2021
Vanish Generation Rewear #WhatBrandsDo
Vanish has partnered with Project Everyone, a team of industry experts including the British Fashion Council, working to establish a more sustainable fashion industry. The common goal is to ignite...Read more about Vanish Generation Rewear #WhatBrandsDo
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Sep 9, 2021
Budweiser and Stella Artois purchase first non-fungible token artworks #WhatBrandsDo
Budweiser have recently pivoted from alcohol to art with the purchase of its first non-fungible token artworks (NFTs). The pieces, created by artist Tom Sachs, were displayed as the profile picture...Read more about Budweiser and Stella Artois purchase first non-fungible token artworks #WhatBrandsDo
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Sep 7, 2021
Green Cuisine leverage pea heritage #WhatBrandsDo
Green Cuisine has leveraged Birds Eye’s heritage in peas to offer families high levels of pea protein with minimal saturated fat in the frozen plant-based sector. Pea protein is a rising ingredient...Read more about Green Cuisine leverage pea heritage #WhatBrandsDo
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Aug 31, 2021
Unilever Expands Refill Trials #WhatBrandsDo
In 2020, Unilever embarked on the largest in-store refill trial in Europe, in collaboration with Asda’s sustainability store in Leeds. The purpose was to provide a real-world ‘test and learn’ to...Read more about Unilever Expands Refill Trials #WhatBrandsDo
