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Aug 17, 2021
Popcorn Shed and Backyard Cinema join forces on bespoke popcorn #WhatBrandsDo
Marking the reopening of cinemas, British brands Backyard Cinema and Popcorn Shed have joined forces on a new gourmet popcorn collaboration. New bespoke popcorn designs and flavours have been...Read more about Popcorn Shed and Backyard Cinema join forces on bespoke popcorn #WhatBrandsDo
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Jul 29, 2021
Higgidy Debuts UK's First Vegetable-Based Pastry #WhatBrandsDo
Higgidy is expanding its portfolio and making a UK-first with the introduction of its new ‘veg-packed’ quiche range. The new quiches feature pastry that contains more than 30% vegetables, made...Read more about Higgidy Debuts UK's First Vegetable-Based Pastry #WhatBrandsDo
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Jul 29, 2021
P&G to pilot 100,000 Lenor paper bottles in 2022 #WhatBrandsDo
Procter & Gamble (P&G) has joined with the Paper Bottle Company (Paboco) to develop and launch its first paper pulp-based bottles in European markets next year. P&G has been working...Read more about P&G to pilot 100,000 Lenor paper bottles in 2022 #WhatBrandsDo
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Jul 15, 2021
Kellogg's rolls out accessible cereal boxes for blind and partially sighted people #WhatBrandsDo
Kellogg’s is adding technology to its cereal boxes to make them accessible to blind and partially sighted people. The boxes feature UK-first technology that allows a smartphone to detect a unique...Read more about Kellogg's rolls out accessible cereal boxes for blind and partially sighted people #WhatBrandsDo
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Jul 1, 2021
Mars Petcare – Brand innovation: evolving beyond products into services
True brand innovation, evolving beyond products into services, creating digital transformation and putting consumers and experts at the heart of the brand strategy is certainly something to be...Read more about Mars Petcare – Brand innovation: evolving beyond products into services
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Jun 20, 2021
GSK Partnership Launches Fully Recyclable Toothpaste Tubes
GSK Consumer Healthcare (GSKCH) is partnering with two global packaging suppliers to launch fully recyclable toothpaste tubes across all of its oral health brands, including Sensodyne, Parodontax...Read more about GSK Partnership Launches Fully Recyclable Toothpaste Tubes
