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Mar 12, 2025
Getting customer agreement to drive mutual benefit
In his book, ‘Never split the difference’, Chris Voss, ex FBI negotiator turned negotiation guru, identifies the need to reach common ground with the people we deal with, in his case hoodlums and...Read more about Getting customer agreement to drive mutual benefit
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Mar 6, 2025
Cadbury's Creative Approach to Sharing
Cadbury has launched an innovative packaging campaign for its Dairy Milk that cleverly addresses the age-old question of how to fairly share a chocolate bar. The ‘Made to Share’ limited edition...Read more about Cadbury's Creative Approach to Sharing
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Feb 27, 2025
CanesMeno Educational Hub and products for menopause support
Bayer Consumer Health has launched into the menopause category with CanesMeno, a product range and service. Building on the trusted Canesten brand’s 40-year heritage in women’s health, this launch...Read more about CanesMeno Educational Hub and products for menopause support
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Feb 27, 2025
Training transforming sales teams understanding of GSCOP
Last week saw the completion of the first Modular GSCOP Training of the year, provided by the British Brands Group. The program was delivered virtually via Microsoft Teams. It was a highly...Read more about Training transforming sales teams understanding of GSCOP
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Feb 18, 2025
Unilever's New Intimate Deodorant Range
Unilever has launched a new range of whole-body deodorants across its Sure, Sure Men and Lynx brands, designed specifically for use on intimate and sensitive areas. The products feature new Odour...Read more about Unilever's New Intimate Deodorant Range
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Feb 17, 2025
Core Selling Skills are still the unlocker
As ‘The Grocer’ reported the decline in usage of ‘Just Walk Out’ technology, it reminded me that it was only In November 2021 that Sainsbury launched JWO technology in its Holborn store amidst a...Read more about Core Selling Skills are still the unlocker
