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Jul 29, 2021
P&G to pilot 100,000 Lenor paper bottles in 2022 #WhatBrandsDo
Procter & Gamble (P&G) has joined with the Paper Bottle Company (Paboco) to develop and launch its first paper pulp-based bottles in European markets next year.
P&G has been...
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Jul 15, 2021
Kellogg's rolls out accessible cereal boxes for blind and partially sighted people #WhatBrandsDo
Kellogg’s is adding technology to its cereal boxes to make them accessible to blind and partially sighted people. The boxes feature UK-first technology that allows a smartphone to detect a...
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Jul 1, 2021
Mars Petcare – Brand innovation: evolving beyond products into services
True brand innovation, evolving beyond products into services, creating digital transformation and putting consumers and experts at the heart of the brand strategy is certainly something to be...
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Jun 20, 2021
GSK Partnership Launches Fully Recyclable Toothpaste Tubes
GSK Consumer Healthcare (GSKCH) is partnering with two global packaging suppliers to launch fully recyclable toothpaste tubes across all of its oral health brands, including Sensodyne,...
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Jun 14, 2021
Wild Refillable Deodorant Secure First UK Supermarket Listing #WhatBrandsDo
Wild has been listed as part of Sainsbury’s ‘Future Brands Programme’, specifically designed to promote unique and innovative new companies that specialise in sustainability. As part of the...
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Jun 6, 2021
Coca-Cola Europacific Partners Project Open #WhatBrandsDo
As we all know, the hospitality sector has been hit particularly hard in recent months.
Pubs, bars and restaurants have long been central to Coca-Cola Europacific Partners (CCEP). Last...
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