Capability Blog

How can you attract and retain the best sales professionals?

Attracting the best salespeople involves a strategic approach to recruitment, ensuring that you have a range of ways to recruit and retain. Here are 3 key things to think about:

• Empowerment and Ownership: Create an induction that enables your new recruits to develop trust in your brands and own ‘the voice’ of the company. Providing clear rewards for outstanding performance.
• Continuous improvement mindset: Organisation’s that support and are committed to continuous improvement develop their associates and provide improved business results and performance. Employees consistently tell us that development and lifelong learning are vital for their engagement.
• Career development opportunities: Salespeople are by nature competitive and motivated by the potential to develop their careers. So clear pathways that provide breadth as well as upward progression are key but they must be supported by challenging mentoring.

By focusing on these areas, organizations can create a compelling offer that attracts and retains talented sales professionals. The challenge many organizations face is knowing where to obtain affordable skills development training.