Capability Blog

Maintain and strengthen relationships

Uniquely in the UK there is regulation in place to ensure that trading remains fair and lawful. The CMA (Competitions and Market Authority) has provided both legislative and regulatory support. If you want to find out more about how you can use this to support your customer relationships the British Brands Group founded in 1994, is a non-profit-making membership organisation. Its role is to speak out authoritatively on behalf of brands and to represent them collectively when relevant commercial and regulatory issues arise. It provides a range of affordable functional training (both in person and virtual via MS Teams) to support suppliers increase their sales teams’ capabilities. The areas of focus are:

GSCOP: Understand and leverage the regulation. The Groceries Supply Code of Practice (GSCOP), is monitored and enforced by the Groceries Code Adjudicator (GCA), and ensures that large supermarkets deal fairly and lawfully with their direct suppliers of groceries, whether fresh, branded or private label. Such suppliers need to understand the Code and how to use it constructively.
Competition Law and Compliance: Understand the legislation. Training in competition law is crucial for all suppliers, whether of branded or other products, to ensure they understand and comply with legal requirements and prevent anti-competitive practices. Confidence and knowledge in this area helps suppliers negotiate fair terms, avoid being exploited and resist trading practices that may harm their competitiveness.

NEW FOR 2026: Negotiating to Win: Develop the skills to negotiate. A foundation one day classroom event that will increase negotiation capability. This highly interactive course, which includes exploration of behaviours, tactics, language, and provides a toolkit and allows delegates to practice new skills via a case study and receive feedback.

Accelerating Growth with Amazon – two offerings Marketing and Vendor Management. Understanding how best to trade with Amazon is vital for commercial success as it helps suppliers navigate Amazon’s complex platform, policies and algorithms. This knowledge allows for listing optimisation, effective pricing strategies and inventory management. It also ensures compliance with Amazon’s rules, reducing the risk of chargebacks and account suspension.
Explore how we can support you and your teams in maintaining customer relationship