May 27, 2020
Lucozade Sport – Together against #COVID19!
by John Noble | 27 May, 2020
Lucozade Sport has created a fund with an initial £100,000 available for trainers, instructors and coaches who have been unable to do their classes since the crisis started. The Keep Us Moving Fund is helping keep the nation active by paying fitness professionals for workouts and streaming them across the brand’s IGTV and YouTube channels.
The campaign was launched by heavyweight champ Anthony Joshua MBE who called on experts from all fields to get involved and help everyone stay healthy. #WhatBrandsDo Find out more.
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