Policy Blog
In our Policy Blog, the British Brands Group’s CEO, Tom Reynolds, shares his perspective on the relevance of the brand business model to policymakers and the role government can play in strengthening the environment for brands in the UK. Drawing on close engagement with decision-makers and industry, Tom explores the key policy issues shaping the landscape—and how smart, forward-looking policy can support brands, consumers and economic growth.
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Sarah Garry Oct 20, 2026
BBG contributes to European study on parasitic copying
The British Brands Group has contributed to the EUIPO Observatory’s study on parasitic copying, highlighting the impact of look-alike packaging on brands, consumers and fair...
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Sarah Garry Oct 15, 2026
Trade bodies urge government to align packaging measures as costs rise
Cross-sector open letter calls for a coordinated approach to support environmental progress and protect consumer affordability
The British Brands Group (BBG), alongside...
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Sarah Garry Oct 11, 2026
Government intervenes to ease packaging recycling pressures for 2026
Defra has announced temporary measures to address shortages of Packaging Waste Recycling Notes (PRNs) and export equivalents (PERNs), following concerns that businesses could struggle to meet...
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Sarah Garry Oct 8, 2026
BBG asks CMA to review Code coverage and scrutinise retailer buying power
The British Brands Group has written to the Competition and Markets Authority (CMA), calling for Boots and Farmfoods to be brought within the Groceries Supply Code of Practice (GSCOP). We have...
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Sarah Garry Oct 6, 2026
European brands face shared challenges: Reflections from AIM’s national associations meeting
The British Brands Group joined fellow national associations in Lisbon on 2 October for the European Brands Association’s (AIM’s) autumn meeting, exchanging insights on the pressures facing...
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Tom Reynolds Sep 29, 2026
Labour Party Conference 2026
I spent three days at Labour Party Conference in Liverpool this week on behalf of the British Brands Group, taking the opportunity to engage with politicians, policymakers and industry on...
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