The Brands Lectures
Don't miss out on our next lecture
Pre-register your interest to attend the 24th annual brands lecture
The 23rd Brands Lecture
Where Were You in the Revolution?
Professor Byron Sharp
Professor Byron Sharp is one of the world’s most influential marketing scientists and a leading force behind the global shift toward evidence based marketing.
As Director of the Ehrenberg-Bass Institute of Marketing Science and author of the international bestseller How Brands Grow: What Marketers Don’t Know, Professor Sharp has fundamentally challenged conventional thinking about how brands compete, attract customers and grow.
The Institute research has helped reshape modern marketing practice, bringing empirical evidence to questions once dominated by intuition...
Past Lectures
Since the year 2000, the annual Brands Lecture, delivered by leading figures in their field, has been a popular event in our members’ year. Each lecturer has focused on a different aspect of branding or its effects. The following gives a taste of each lecture but you can read the full version by clicking on the links to download transcripts of the event.
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The inaugural Brands Lecture
Are brands good for Britain?
Tim Ambler, London Business School
The inaugural brands lecture was given by Tim Ambler of the London Business School. From explaining what brands are to describing their consumer, business and economic value, Tim provides the essential primer on branding. He analyses the UK’s record of brand building, suggesting a number of ways in which we could become better. For anyone wishing an overview of brands and their importance, this is the place to start.