The 6th Brands Lecture

The Lovemarks effect

How do you create closer relationships with your customers? Kevin Roberts, Worldwide CEO of Saatchi & Saatchi, describes the journey from products to trade marks, trade marks to brands, and now from brands to Lovemarks. These are the products that consumers don't just like or admire, but love, thanks to the creation of enduring emotional connections.

So what’s the secret behind lovemarks? Kevin presents nine ideas for transforming a brand into that elusive creation, arguing that the more companies can inspire love, the greater the rewards.

For a full copy of this lecture, please download here.