In brands we trust. A Brands Lecture on how to build a trusted and respected brand from scratch. Download PDF
Can brands save the world? Richard Reed, co-founder of Innocent Drinks, presents his vision of Business 2.0. To watch again, download the lecture or get a hard copy, click here.
They think it's all over...
A Brands Lecture on brand management and the delivery of real results for companies.
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The Lovemarks effect
A Brands Lecture presenting nine ideas for leaping from brands to Lovemarks. The more companies can inspire love, the more they will be rewarded.
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The annual Brands Lecture
Since the year 2000, the annual Brands Lecture, delivered by some of the leading lights in the branding spectrum, has been a popular event in our members’ year. Each speaker has focused on a different aspect of branding or its effects on society. The following gives a taste of each lecture, but you can read the full version by clicking on the links.
The lecture titles in this series are:
The 10th Lecture: Brand new. Innovation in a challenging world. By Fiona Dawson, Mars Chocolate (to be published soon)
The 9th Lecture; In brands we trust. By Lord Bilimoria, Cobra Beer
The 8th Lecture: Can brands save the world? Let's hope so. By Richard Reed, Innocent Drinks
The 7th Lecture: They think it's all over... By Martin Glenn, Birds Eye Iglo
The 6th Lecture: The Lovemarks effect. By Kevin Roberts, Saatchi & Saatchi
The 5th Lecture: Brands beyond business. By Simon Anholt
The 4th Lecture: Hybrids, the heavenly bed and purple ketchup. By David Aaker, Prophet
The 3rd Lecture: 100% Marketing. By Rob Malcolm, Diageo
The 2nd Lecture: Posh Spice and Persil. By Jeremy Bullmore, WPP
The Inaugural Brands Lecture: Are brands good for Britain? By Tim Ambler, London Business School
