Books on brands

TITLE	DESCRIPTION	AUTHOR/S	DATE	ISBN
Accidental branding	How ordinary people building extraordinary brands	David Vinjamuri	2008	978-0470165065
Added value	The alchemy of brand-led growth	Mark Sherrington	2003	1-4039-0387-5
Advanced brand management	From vision to valuation	Paul Temporal	2002	0-471-47925-x
The best job in the world		Martin Glenn	2005	0-9549518-0-8
Big brands big trouble	Lessons learned the hard way	Jack Trout	2001	0-471-26303-6
The brand bubble	The looming crisis in brand value and how to avoid it	John Gerzema & Edward Lebar	2008	978-0470183878
Brand enigma	Decoding the secrets of your brand	Duncan Bruce & David Harvey	2008	978-0470779606
Brand immortality	How brands can live long and prosper	Hamish Pringle and Peter Field	2008	978-0749449285
Brand leadership		David Aaker & Erich Joachimsthaler	2000	0-684-83924-5
Brand new	Published to coincide with a major V&A exhibition	Jane Pavitt, V&A	2000	1-85177-323-1
Brand protection matters		Belinda Isaac	2000	0-421-56930-1
Brand stretch	Why 1 in 2 extentions fail, and how to beat the odds	David Taylor	2004	978-0470862117
Brand vision	How to energize your team to drive business growth	David Taylor	2006	978-0470028353
A branded world	Adventures in public relations and the creation of superbrands	Michael Levine	2003	0-471-26366-4
The brandgym	A practical workout for boosting brand & business	David Taylor	2003	0-470-84710-7
Branding governance	A participatory approach to the brand building process	Nicholas Ind & Rune Bjerke	2007	978-0470030752
Branding only works on cattle	The new way to get known (and drive your competitors crazy)	Jonathan Salem Baskin	2009	978-0470742570
Brands	An international review	Interbrand	1990	1-85636-000-8
Brands and branding		Rita Clifton & John Simmons	2003	1-86197-664-x
Connective branding	Building brand equity in a demanding world	Claudia Fisher & Christine Vallaster	2008	978-0470512401
Creating powerful brands		Leslie de Chernatony and Malcolm McDonald	2003	0-7506-5980-7
Customize the brand	Make it more desirable and profitable	Torsten H Nilson	2003	0-470-84822-7
The fake factor	Why we love brands but buy fakes	Sarah McCartney	2005	978-1904879428
From Edison to iPod	Protect your ideas and make money	Frederick Mostert	2007	978-1-4053-1926-3
The global brand	How to create and develop lasting brand value in the world market	Nigel Hollis	2008	0-230-60622-9
Good business		Steve Hilton & Giles Gibbons	2002	1-58799-118-7
Great brand stories: Adidas	All day I dream about sport	Conrad Brunner	2008	978-1904879121
Great brand stories: Dyson	The domestic engineer - how Dyson changed the meaning of cleaning	Iain Carruthers	2007	978-1904879794
Great brand stories: Innocent	Building a brand from nothing but fruit	John Simmons	2007	978-1905736041
Growing small businesses Into big brands	Brand to the bone	Jack Sims	2002	0-9725658-0-9
The international brand valuation manual	A complete overview and analysis of brand valuation techniques, methodologies and applications	Gabriela Salinas	2009	978-0470740316
Knock off, the deadly trade in counterfeit goods	The true story of the world’s fastest growing crime wave	Tim Phillips	2005	0-7494-4379-0
Logos and nogos	How to understand and get the most from your brand IP	Geoff Steward	2006	978-0470060377
Marketing and the bottom line	The new metrics of corporate life	Tim Ambler	2000	0-273-64248-0
More bull more	Behind the scenes in advertising (mark III)	Jeremy Bullmore	2003	1841161322
No logo		Naomi Klein	2000	0-00-255919-6
Private label strategy	How to meet the store brand challenge	Nirmalya Kumar & Jan-Benedict Steenkamp	2007	1-4221-0167-3
Private labels, brands, and competition policy	The changing landscape of retail competition	Ariel Ezrachi & Ulf Bernitz	2009	978-0-19-955937-4
Retailization	Brand survival in the age of retailer power	Lars Thomassen, Keith Lincoln & Anthony Aconis	2006	0-7494-4689-7
Taking brand initiative	How companies can align strategy culture and identity through corporate branding	Mary Jo Hatch & Majken Schultz	2008	978-0787998301
The ultimate book of business brands	Insights from the world’s 50 greatest brands	Stuart Crainer & Des Dearlove	2003	1-84112-439-7
Uncommon practice	People who deliver a great brand experience	Interbrand	2002	0-273-65936-7
Understanding brands	By 10 people who do	Don Cowley	1996	0-7494-2110-x
Wally Olins on brands		Wally Olins	2003	0-500-51145-4
The world’s greatest brands		Interbrand	1996	0-333-66419-1