Books on brands

TITLE DESCRIPTION AUTHOR/S DATE ISBN
Added Value The Alchemy of Brand-Led Growth Mark Sherrington 2003 1-4039-0387-5
Advanced Brand Management From Vision to Valuation Paul Temporal 2002 0-471-47925-x
The Best Job in the World   Martin Glenn 2005 0-9549518-0-8
Big Brands Big Trouble Lessons Learned the Hard Way Jack Trout 2001 0-471-26303-6
Brand Leadership   David Aaker & Erich Joachimsthaler 2000 0-684-83924-5
Brand New Published to coincide with a major V&A exhibition
Jane Pavitt, V&A
2000 1-85177-323-1
Brand Protection Matters   Belinda Isaac 2000 0-421-56930-1
A Branded World Adventures in Public Relations and the Creation of Superbrands Michael Levine 2003 0-471-26366-4
The Brandgym A Practical Workout for Boosting Brand & Business David Taylor 2003 0-470-84710-7
Brands An International Review Interbrand 1990 1-85636-000-8
Brands and Branding   Rita Clifton & John Simmons 2003 1-86197-664-x
Creating powerful brands   Leslie de Chernatony and Malcolm McDonald 2003 0-7506-5980-7
Customize the Brand Make it More Desirable and Profitable Torsten H Nilson 2003 0-470-84822-7
From Edison to iPod Protect Your Ideas and Make Money Frederick Mostert 2007 978-1-4053-1926-3
Good Business   Steve Hilton & Giles Gibbons 2002 1-58799-118-7
Growing Small Businesses Into Big Brands Brand to the Bone Jack Sims 2002 0-9725658-0-9
Knock Off, the Deadly Trade in Counterfeit Goods The True Story of the World’s Fastest Growing Crime Wave Tim Phillips 2005 0-7494-4379-0
Marketing and the Bottom Line The New Metrics of Corporate Life Tim Ambler 2000 0-273-64248-0
More Bull More Behind the Scenes in Advertising (Mark III) Jeremy Bullmore 2003 1841161322
No Logo   Naomi Klein 2000 0-00-255919-6
Private Label Strategy How to Meet the Store Brand Challenge Nirmalya Kumar & Jan-Benedict Steenkamp 2007 1-4221-0167-3
Retailization Brand Survival in the Age of Retailer Power Lars Thomassen, Keith Lincoln & Anthony Aconis 2006 0-7494-4689-7
The Ultimate Book of Business Brands Insights from the World’s 50 Greatest Brands Stuart Crainer & Des Dearlove 2003 1-84112-439-7
Uncommon Practice People who Deliver a Great Brand Experience Interbrand 2002 0-273-65936-7
Understanding Brands By 10 People Who Do Don Cowley 1996 0-7494-2110-x
Wally Olins on Brands   Wally Olins 2003 0-500-51145-4
The World’s Greatest Brands   Interbrand 1996 0-333-66419-1


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