All documents

TITLE  DATE  AUTHOR  TYPE  DOWNLOAD
A brush with the law 2003-05-01 Cekala, Chet
Gillette 		Case study 213.76 KB
A close shave with look-alikes 1996-04-26 Jennings, Steven
Gillette 		Hard Copy email us
A guide to brand protection 2007-02-22 British Brands Group Publication 715.07 KB
A guide to brands 1997-04-02 British Brands Group Hard Copy email us
A guiding light at Philips 2000-04-26 Hard Copy email us
A virtuous cycle-IMD/PIMS study key findings 2000-04-26 PIMS Hard Copy email us
A virtuous cycle-IMD/PIMS study main report 2000-04-26 PIMS Hard Copy email us
Adding value: everyone is a winner 2005-09-01 Brown, Andrew Case study 80.46 KB
An Australian response to look-alike packaging 1998-04-26 Rathie, Katrina & Munsie, Justine
Mallesons Stephen Jacques 		Hard Copy email us
Are brands a force for good? 2004-09-01 Noble, John
British Brands Group 		Article 83.04 KB
Are brands good for Britain? 2000-12-06 Ambler, Tim
London Business School 		Brands Lecture 65.35 KB
Are brands really such big baddies? 2002-05-01 Grassie, Gill
Maclay Murray & Spens 		Article 45.55 KB
Are consumers' shopping needs being adequately met? 2008-04-28 Edwards, Don
Don Edwards & Associates 		Article 232.36 KB
Barr's Irn-Bru: 100 years young 2001-07-01 Leith Agency, The Case study 61.38 KB
Batch codes used in Davidoff: The brand owner's view 2000-01-01 Sheppard, Philip
European Brands Association (AIM) 		Publication 39.80 KB
Branding beyond business 2005-05-25 Anholt, Simon
Earthspeak 		Brands Lecture 813.40 KB
Branding's contribution to health and well-being 2008-04-28 Sheppard, Philip
European Brands Association (AIM) 		Article 232.36 KB
Brands and the innovation imperative 2002-05-01 Noble, John
British Brands Group 		Article 33.23 KB
Brands in a mobile world 2000-04-26 Carter-Silk, Alexander & Freeman, DJ Hard Copy email us
Brands in the digital age 2006-09-01 Nead, Howard
PHD Media 		Article 153.86 KB
Brands, innovation and growth 2004-09-01 Amos, James
PIMS 		Article 82.21 KB
Brands, innovation and growth (PIMS research paper) 2004-04-01 Smith, Peter and Amos, James
PIMS Associates 		Report 1.01 MB
British Brands: issue 23 2006-09-01 British Brands Group Newsletter 761.36 KB
British Brands: issue 24 2007-07-02 British Brands Group Newsletter 490.90 KB
Building brand personality 1996-04-26 Johnson, Dick
Procter & Gamble 		Hard Copy email us
Buy-in for a successful brand 2007-07-02 Burke, Thomas
Dave 		Article 490.90 KB
Can brands save the world? Let's hope so. 2008-06-04 Richard Reed
Innocent Drinks 		Brands Lecture 366.73 KB
Catching up with the copycats 2005-09-01 Urquhart, Claire
Maclay Murray & Spens 		Article 59.14 KB
Comparative retail costs 1999-09-01 Grant, William
Management Horizons Europe 		Publication 1.24 MB
Competition Commission, UK grocery market inquiry-Response to CC letter 2006-06-06 British Brands Group Submission 113.95 KB
Competition Commission, UK grocery market inquiry-Response to CC's Issues Statement 2006-07-12 British Brands Group Submission 105.83 KB
Competition Commission, UK grocery market inquiry-Response to CC's working paper on own label 2007-06-01 British Brands Group Submission 194.62 KB
Confusion reigns over look-alike packaging 1998-04-26 Noble, John
British Brands Group 		Hard Copy email us
Consumer Law Review: call for evidence 2008-07-31 British Brands Group Submission 739.69 KB
Consumer-led Innovation-Gillette's Mach3 1999-10-30 David Bashaw
Gillette 		Article 657.38 KB
Consumers, brands and IP in 21st century (Submission to Gowers Review) 2006-04-21 British Brands Group & Anti-Counterfeiting Group Submission 721.10 KB
Delivering real growth through innovation 2004-05-01 Wood, Chris
Corporate Edge 		Article 208.99 KB
Dilution of Famous and Well-known Marks 1999-04-26 Krivisky, Barry & Morris, Phillip Hard Copy email us
Dilution: disharmony in Europe 2001-07-01 Gielen, Charles
NautaDutilh 		Article 15.04 KB
Exhaustion of trade mark rights 1998-11-25 British Brands Group Publication 85.68 KB
Famous Marks 1997-04-26 Franklin, Dawn
BrandRight 		Hard Copy email us
Finding a voice for your brand 2005-09-01 Delin, Judy
Enterprise IG and University of Leeds 		Article 39.48 KB
Fleeced? 2000-04-26 Noble, John
British Brands Group 		Article email us
Grey market imports: fact, fiction and the consumer interest 1998-04-26 Franklin, Dawn
BrandRight 		Hard Copy email us
Helping brands deliver the "innovation inside" 2005-05-01 Pharoah, Andrew
Hill & Knowlton 		Article 116.76 KB
Innovation-the big prize? 2006-09-01 Brown, David Arthur D Little Article 761.36 KB
Innovative products to fulfil the promise of great brands 2001-07-01 MacGregor, Alastair
Innovia Technology 		Article 17.50 KB
Inter- and intra-brand competition: the public policy debate 2002-09-01 Ridyard, Derek
RBB Economics 		Article 29.34 KB
International exhaustion of trade mark rights 2007-02-22 Strauss, Levi Publication 60.62 KB
Large supermarkets in the convenience sector-good for consumers or cause for concern? 2005-05-01 Muysert, Paul and Walker, Mike
Charles River Associates 		Article 104.54 KB
Learning to Innovate 2000-04-26 Connolly, Amanda
Coley Porter Bell 		Hard Copy email us
Look-alikes: Commercial Piracy 2007-04-26 British Brands Group Hard Copy email us
Money Talks, Brands Walk 2000-04-26 Hilsdon, John
Chartered Institute of Marketing 		Hard Copy email us
New product success in Europe 2007-07-02 Eales, Tim
IRI 		Article 490.90 KB
Nick, Nack Paddiwack 2000-04-26 Lambert, Peter
Pedigree 		Article 296.40 KB
No Logo Brand Fails to Deliver 2001-04-26 Knobil, Marcel
Superbrands 		Hard Copy email us
Of Brands and Growth-PIMS research Main Report 1998-04-26 PIMS Hard Copy email us
Of Brands and Growth-PIMS research key findings 1998-04-26 PIMS Hard Copy email us
Of Brands and Growth-Policy Implications 1998-04-26 NERA Hard Copy email us
PUR: Water for developing countries 2005-09-01 Smith, Chris
Procter & Gamble 		Case study 159.49 KB
Packaging to deceive 2008-04-28 Noble, John
British Brands Group 		Article 232.36 KB
Parallel trade-consumer benefit or consumer loss? 1999-03-01 AIM Publication 70.26 KB
Posh Spice and Persil 2001-12-05 Bullmore, Jeremy
WPP Group 		Brands Lecture 98.40 KB
Proven innocent 2003-05-01 Reed, Richard
Innocent Drinks 		Case study 213.76 KB
Response to the Gowers Review (press release) 2006-12-07 British Brands Group and Anti-Counterfeiting Group Submission 109.97 KB
Scotland the brave? Brands as a means of economic development 2004-05-01 Ingleson, Melvyn
MJI Business Solutions 		Article 107.39 KB
Study of look-alikes. Summary report of consumer research by RSGB 1998-04-26 RSGB Hard Copy email us
The Effects of Advertising on Innovation, Quality and Consumer Choice 2000-04-26 Brown, Andrew
Advertising Association 		Hard Copy email us
The Lovemarks effect 2006-05-25 Roberts, Kevin
Saatchi & Saatchi 		Brands Lecture 196.38 KB
The Lovemarks effect 2007-07-02 Roberts, Kevin
Saatchi & Saatchi 		Article 490.90 KB
The Resilience of Brands 1998-04-26 Buck, Dr Stephen
Taylor Nelson Sofres 		Hard Copy email us
The competition of look-alike products 1998-04-26 Dobson, Paul
University of Nottingham 		Hard Copy email us
The demanding consumer 2001-04-26 Evans, Phil
Consumers' Association 		Hard Copy email us
The economic importance of brands-7 reasons why brands really matter 2004-05-01 Gieske, Clamor
FutureBrand 		Article 382.97 KB
The great British "brand drain" 2006-09-01 Haigh, David
Brand Finance 		Article 171.27 KB
The heritage of brands 2006-09-01 Griffin, Chris
Museum of Brands 		Article 246.18 KB
The origins of consumer price differences in Europe 2002-01-01 AIM Publication 107.20 KB
The social contribution of brands 2004-05-01 Hilton, Steve
Good Business 		Article 130.39 KB
The social value of brands 2007-02-22 Lindemann, Jan
Interbrand 		Article 19.55 KB
The voices from the supermarket shelves-the language of competition 2003-09-01 Dobson, Professor Paul
Loughborough University Business School 		Article 195.60 KB
The work of the Office of Fair Trading (Submission to Trade & Industry Select Committee) 2007-04-20 British Brands Group Submission 115.34 KB
The world's most precious whisky 2004-09-01 Morrrison, Fraser
The Macallan Distillers 		Case study 62.03 KB
They think it's all over ... 2007-06-27 Glenn, Martin
Birds Eye Iglo Group Ltd 		Brands Lecture 274.56 KB
They think it's all over ... 2008-04-28 Glenn, Martin
Birds Eye Iglo Group Ltd 		Article email us
Trade mark availability searches 2008-06-10 British Brands Group Brand Briefing email us
Trade mark exhaustion and parallel imports of branded goods 2000-04-27 LECG Ltd Document 406.11 KB
Trade marks - a call for interdisciplinary work 2006-09-01 Ng, Dr Catherine
University of Aberdeen 		Article 172.22 KB
Trade marks and competition law after Davidoff 2003-01-01 Heide, Thomas
Bristows 		Publication 172.22 KB
Transforming a Brand with Energy (Lucozade) 1997-04-26 Salmon, Anne-Marie
SmithKline Beecham 		Hard Copy email us
Trust marks 2003-09-01 Blackett, Tom
Interbrand 		Article 81.83 KB
Under the skin of brands 2003-05-01 Grannell, Chris
Cricket Brand Communications 		Article 213.76 KB
Unsung business superbrands 2002-09-01 Cheliotis, Stephen
The Superbrands Organisation 		Article 25.70 KB
Vision for innovation 2007-07-02 Henderson, Pam and Stead, Paul
New Edge and The Brewery 		Article 490.90 KB
What price parallel trade? The real cost for Europe 1999-06-01 AIM Publication 72.37 KB
What's in a name? 2003-09-01 Scott-Wilson, Christopher Article 225.04 KB
Why Logo? Are brands a force for good? 2004-05-22 British Brands Group Brand Briefing 54.80 KB
Why anti-sweatshop campaigners should be pro-logo 2003-05-01 Hilton, Steve
Good Business 		Article 102.89 KB
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