Manifesto for brands
How brands create wealth and jobs for the economy and a six-point plan on how they can contribute more.
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The newsletter of the British Brands Group.
In this issue: The economic value of brands; selective distribution; new study into packaging; branding and economic policy; and more...
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Posh Spice and Persil
A Brands Lecture on the relationship between brands and individuals, describing how brands are created by an array of diverse influences.
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Guide to Brand Protection
A free guide for the non-lawyer on how to safeguard your brands.
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Introduction to publications
The British Brands Group has built up a large library of articles and other publications relating to brands written by some of the industry's leading figures. The full breadth of brand-reated subjects is represented, along with some useful British Brands Group documents detailing policies and other briefings. For ease of use they are divided into subjects as follows:
general | competition | innovation | IP | look-alikes | grey/parallel trades | price comparisons
All are free to view and download, but not to re-sell. If any sections are quoted we would ask that a suitable credit is added showing the name of the author, the name of the publication and the words '©British Brands Group'.
