“No matter how good the work behind brand positioning, marketing and communication, a reputation can be ruined by a single poor interaction between a customer and a brand representative.”
Hamish Pringle, IPA
The British Brands Group represents brand manufacturers of all sizes across a wide range of sectors. Our members compete by building strong, long-term reputations for delivering real benefits to people's everyday lives, achieved through constant innovation, product excellence, creative communication and care for the way they do business. The result is choice and an ever-improving offer for consumers and added value for the economy. Brands contribute some £500 billion of gross output, 400,000 jobs and £6 billion per year in exports from the UK. The Group contributes to Government in many areas, including innovation, competitiveness, competition, intellectual property and consumer policy.