choose a homepage to reflect your interest. Are you a... brand manufacturer policy maker journalist academic/student consumer

“No matter how good the work behind brand positioning, marketing and communication, a reputation can be ruined by a single poor interaction between a customer and a brand representative.”
Hamish Pringle, IPA
The British Brands Group represents brand manufacturers of all sizes across a wide range of sectors. Our members compete by building strong, long-term reputations for delivering real benefits to people's everyday lives, achieved through constant innovation, product excellence, creative communication and care for the way they do business. The result is choice and an ever-improving offer for consumers and added value for the economy. Brands contribute some £500 billion of gross output, 400,000 jobs and £6 billion per year in exports from the UK. The Group contributes to Government in many areas, including innovation, competitiveness, competition, intellectual property and consumer policy.

> research into the impact on shoppers of similar packaging
The largest study of its kind highlights how shoppers are duped in huge numbers by misleading packaging.

 


> New study into brands and responsible business
A study into brand investments in responsible business, their measurement and partnerships with Government.


> Upper Waiting Hall exhibition                           An exhibition in the House of Commons on what branding means for constituencies, jobs and the UK economy.


submissions

> recent submissions The Group speaks regularly to Government and regulators on brand-related matters.


Click for details
read more

read more