Brands Museum
A must for all those interested in the world of brands: the Museum is a unique collection of brands, packaging and advertising from the 1890s through to the present day. Click here for details
Steve Hilton: Why anti-sweatshop campaigners should be pro-logo
An article exploring globalisation and sweatshops and the role of brands in achieving social change.
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The newsletter of the British Brands Group.
In this issue: The economic value of brands; selective distribution; new study into packaging; branding and economic policy; and more...
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True stories
Brands can provide a wealth of fascinating case studies, which are both interesting reading and inspiration or encouragement for those developing their own brands. We have grouped our selection under two headings - Innovation and Brands:
Innovation
The investment of time, money and skills given to the development of brands has led to some remarkable achievements in improvement and innovation. Not only do these practically benefit the consumer, but also create a more vibrant climate of competition. See examples...
Brands
Brands face the continuing challenges of freshness, relevance and adaptation to a specific market and changing times. Here are some examples of well-known brands that have faced and met those challenges. See examples...
