The 2008 Brands Lecture, given by Richard Reed of Innocent Drinks. To watch again, download the lecture or ask for a hard copy, click here.

museum
Brands Museum
A must for all those interested in the world of brands: the Museum is a unique collection of brands, packaging and advertising from the 1890s through to the present day. Click here for details


British Brands
The newsletter of the British Brands Group.
In this issue: Managing brands; Health and well-being through branding; Consumers and the UK grocery market; and more...
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A force for good

Although they may not realise it, everyone is affected by brands in some way. Brand publicity often suffers at the hands of anti-globalisation and anti-capitalism activists who consider the effects to be nothing but negative, but the truth is that brands can be a major force for good in today’s world.

In this section we look at how brands affect all our lives - as consumers, in the broader economy and in society.


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