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“The role of brands in reducing risk is important. Consumers know that when they are buying a brand, they are buying a promise that their expectations will be met.”
Natasha Schwarzbach, Direct Marketing Association
Welcome to the website for The British Brands Group.

We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that their positive contribution to consumers, the economy and society is better understood by policy makers and others. Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.

> Study into similar packaging
... consumer research looks into how similar packaging deceives shoppers (2009).

> 2009 Brands Lecture 
In this year's Lecture, Lord Bilimoria, founder of Cobra Beer, describes how he built the brand from scratch and kept it relevant.

> Value of Brands to the UK Economy
A new study that looks at branding’s contribution to the UK and the returns it generates for the nation.

> New study into brands and responsible business
A study into brand investments in responsible business, their measurement and partnerships with Government.

 
 
 
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