Welcome to the British Brands Group
We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that the UK is a great place to create, build and sustain brands and that brands’ positive contribution to consumers, the economy and society is better understood by policy makers and others.
Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.
Brands, from A to Z
What are brands? What benefits do they bring to individuals and to the economy, and why do some brands fail while others go on to conquer our hearts and minds? Here you will find some answers to these questions.
Training
The Brands Group delivers commercially-focused training for members and others. Topics include the Groceries Supply Code of Practice (GSCOP), Competition Law and two Amazon courses, on vendor and seller skills.
What brands do
Brands bring significant benefits, making a positive difference to our lives. Here are some examples, all built on a keen understanding of individuals and a compulsion to innovate, enhancing our enjoyment and how we live.
The Brands Lecture
Why is so much communication so unforgivably boring? In his lecture, Adam Morgan (eatbigfish) drew on new research to explore the cost of being dull and what we should do about it. The lecture will be published and available in the coming weeks.
The Brands Blog
The Itsy-bitsy truth about handling AI and marketing
The British Brands Group recently invited me to deliver a keynote to its members at its Annual General Meeting. My subject? FOMAI – Fear of Missing AI. If you are one of the millions suffering from this disorder, I sincerely wish you a speedy resolution. This anxiety...
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Information
British Brands Group
100 Victoria Embankment, London EC4Y ODH
Tel: 01730 821212
British Brands Group is the trading name of The Brands Group Limited, a company limited by guarantee incorporated in England and Wales. Registration number 5660494. Registered Office as above.